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The capital and largest city of Hokkaido is Sapporo, home to the aforementioned Snow Festival that attracts visitors from domestic and international travelers alike. Here, impressive and detailed snow sculptures are on display, often found in the shape of international landmarks and pop culture characters of international fame.

The distinctive Tanukikoji Shopping Street is found in here as well, an excellent location for local retail as well as a fantastic photo opportunity with its bright and colorful lights.

Also, admire the unique and gorgeous architecture that Sapporo has to offer. It's proximity to Russia and geographic separation from the rest of Japan gives much of Hokkaido a bit more of a Western feel that is still distinctly Japanese. Large, European influenced buildings and wider roads compared to the rest of Japan give Hokkaido, and especially Sapporo, a feel all its own. 

Also often visited is the town of Hakodate, home to the mountain with the same name. The view of the city from Mount Hakodate is stunning, especially at night with the city lights illuminating. Much of the city is situated on a strip of land on the Peninsula, sandwiched between two prominent bodies of water lending to its beauty.

Hakodate also hosts a prominent morning market during the day and beautiful historic district around the bay area. With the access granted by the Hokkaido Rail Pass, a trip out to this area can serve as an excellent day trip or a nice overnight venture to see one of the island's most charming destinations. Hakodate is located on the South area of the island, near Aomori, and is accessible from Sapporo via train that can be ridden and reserved using the Hokkaido Rail Pass. 

Another popular destination is that of Furano, found right in the center of the island. Furano offers some of the best natural scenery to be seen in Japan, with wide-open fields that are synonymous with Hokkaido along with splashes of vibrant colors brought on by plots of lavendar and other flowers. The rural setting of Furano also make it a popular destination for winter sports with its abundance of ski resorts and slopes.

The aptly named Furano Ski Resort features 28 different ski trails and is separated into the "Furano Zone" and "Kitanomine Zone." It is one of the most popular ski resorts in all of Hokkaido. Travel to Furano can be done via a short train ride from Hokkaido's capital, accessible and able to be reserved via the Hokkaido Rail Pass, and will make for a great day of outdoor fun. 

Hokkaido is also often cited as a major culinary destination for gourmets. The wide, open area of the island is perfect not just for nature, but agriculture. Some of the most luxurious of Japan's revered melons are grown in Hokkaido, and the area is world-famous for its dairy goods like milk, cream, and cheese. The northern area of the large island also boasts cold and nutrient-rich waters for cultivating amazing seafood.

Much of Japan's most luxurious eateries source ingredients such as fish and shellfish from this region. Through the Hokkaido Rail Pass, you'll have access to much of the island's most revered culinary destinations to try some of the best gastronomic experiences Japan has to offer. 

Explore the north area of Japan with a JR Hokkaido Pass and discover the region's cultural heritage, where travelers will experience a distinct culture with stark differences compared to the Japan mainland.